YSL Beauté and China Duty Free Group host first live-streaming in Hainan

By Andrew Pentol |

Le Cushion Encre de Peau takes inspiration from YSL’s haute couture.

YSL Beauté Travel Retail Asia Pacific has partnered with China Duty Free Group (CDFG) to host its first 60-minute outdoor live-streaming event at CDFG’s Yizhibo platform.

Set on a poolside in Sanya, travellers enjoyed a virtual catwalk beauty show featuring the launch of Le Cushion Encre de Peau, YSL Beauté’s best-selling cushion upgraded in a couture-designed case. The 60-minute livestream attracted over 12.5 million viewers on the platform.

With live poolside music setting the ambience, the virtual catwalk beauty show begun started with two top influencers, Ivy and Suye, shortly after a venue tour.

The show featured the two influencers’ live application of Le Cushion Encre de Peau, which is now available for purchase at the Haikou Mova Store to complete a long-lasting luminous matte and moisturising finished party look. This must-have accessory also has an edgy couture-designed case.

PRODUCT REVENUE AND BEAUTY-TALK SESSION

A product review and beauty-talk session then took place, during which Ivy and CDFG hosts reviewed and demonstrated a range of YSL Beauté’s makeup products and fragrances. Star products featured included Top Secrets Instant Moisture Glow, Rouge Pur Couture The Slim and Libre.

Dressed in black chevron leather, Le Cushion Encre de Peau takes inspiration from YSL’s haute couture. This nomad foundation cushion compact provides a long-lasting moisturising sensation and luminous matte finish in one stamp application.

The cushion is ideal for travelling with it’s stamp applicator ‘perfect’ for on-the-go touchups, according to the company.

Travellers enjoyed a virtual catwalk beauty show set on a poolside in Sanya.

International

TRBusiness 'TR Talent Pool Profile' series: Joanne Willey, DF&TR executive

In the second edition of the new ‘TR Talent Pool Profile’ series, TRBusiness speaks to...

International

Duty free return looms as UK and EU agree Brexit deal on Christmas Eve

Great Britain and the European Union have announced a post-Brexit trade agreement just seven...

International

[UPDATED] Guus Jonge Poerink is new B&S MD for retail; Wiggers to move on

Global consumer goods distributor B&S Group has announced the appointment of Guus Jonge...

image description

In the Magazine

Download the TRBusiness App from the iTunes store or view the latest issue online now.

E-mail this link to a friend

  • aptra
  • asutil
  • dfwc
  • etrc
  • fdfa afht
  • iaadfs
  • media
  • twfa
  • women in travel