Beauté Luxe Group signs with Puig to distribute fragrances to Africa’s markets

By Luke Barras-hill |

Left to right: Marvin Blumer, GM of Travel Retail EMEA/Europe at Puig and David Dayan, CEO at Beauté Luxe.

Puig Travel Retail EMEA has struck a distribution agreement with Beauté Luxe Group.

Beauté Luxe Group will distribute Puig’s ‘Prestige’ and ‘Lifestyle’ fragrances in the African markets.

As reported, Beauté Luxe Group was founded by industry veteran David Dayan in 2019.

Based in the Jebel Free Zone in Dubai, the company specialises in distributing luxury perfumes and cosmetics in travel retail.

Its business in Africa extends to airports, airlines, downtown duty free shops and border shops.

Beauté Luxe Duty Free signed a distribution agreement with L’Oréal Group in December last year.

The agreement with L’Oréal Paris (L’Oréal Paris, Maybelline, Cacharel, Diesel, Polo Ralph Lauren, Garnier, Essie, Guy Laroche and Paloma Picasso) covers the entire travel retail market from airports, seaports, border shops, downtown duty free and diplomatic stores in many countries on the African continent.


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