Escada launched its first-ever winter fragrance, Candy Love, into travel retail markets in the Americas and Europe on 1 November. This particular EDT, available in 30ml, 50ml, and 100ml, will not be listed in Asia Pacific travel retail locations.
“Created with fun-loving, flirtatious girls in mind, this new limited edition Eau de Toilette draws every candy lover into a world of happiness, sweet surprises, and positivity,” said parent company, Coty.
Co-created by perfumers Amandine Clerc-Marie and Nicolas Bonneville, the new ‘gourmand’ is described as a ‘colourful fragrance’, combining ‘addictive top notes of Candy Apple’ and Rose Centifolia, while base notes of ‘Vanilla Whipped Cream envelop this fruity gourmand fragrance in a creamy, delicious embrace’.
Escada has incorporated a heart-shaped QR code on the packaging which connects shoppers with the ‘immersive world of Candyland’ on Instagram.
“Filled with magical, crazy, and super-sweet moments, Candy Love represents an enchanting experience that celebrates unconditional friendship and endless fun,” added Escada.