Rise of conscious consumerism propels Kind Bag into global travel retail market

By Charlotte Turner |

Reusable shopping bag manufacturer, Kind Bag, tells TRBusiness that it is entering the world of travel retail for the first time; just one of a new generation of brands that are putting an eco-conscious ethos at the heart of their collections.


Kind Bag recycles six plastic bottles to create each one of its design-led, eco-friendly bags. Its collection comprises contemporary designs featuring a range of what it describes as ‘innovative geometric, floral, retro and foodie prints;.


Specially developed to reduce single-use plastic, it’s currently the only reusable bag on the market to use 100% RPET (Recycled Polyethylene Terephthalate).


“Lightweight, durable and water resistant, each Kind Bag folds up into a handy travel pouch perfect for compact travelling with two handy sizes to choose from – Medium (39x64x17cm) and Mini (26x43x14cm),” said the brand.


Kind Bag is also working in partnership with Just One Ocean to donate 10% of all profits to help preserve the oceans for future generations. Each bag is crafted using a process that transforms used plastic bottles into a practical, durable fabric called RPET.


In October, TRBusiness announced ‘Travel Retail Sustainability Week’, the very first virtual event for travel retail dedicated solely to sustainability, due to take place 19-23 April 2021. It aims to bring together all stakeholders from global DF&TR to discuss and showcase the flurry of sustainable initiatives and services being implemented and proposed by industry sector companies, plus providers of external solutions and services.


Kind Bag just one of a new generation of brands that are putting an eco-conscious ethos at the heart of their collections.

Kind Bag just one of a new generation of brands that are putting an eco-conscious ethos at the heart of their collections.


“100% recycled, reusable, washable at 30° and can even be recycled again, each Kind Bag incorporates strong stitching with wide straps allowing consumers to comfortably distribute shopping weight plus a wider bottom that can fit the contents of three regular plastic bags (holding up to 20kg),” added Kind Bag.


The brand believes that the global travel retail market represents a great opportunity to reach out and connect with ‘green-minded’ travellers who are searching for sustainable lifestyle products. This growth of conscious consumerism makes Kind Bag the perfect sustainable partner for airport retailers to sell instore.


Growing up close to the Canary Island’s beaches, Kind Bag founder, Maria Rodriguez, developed an early appreciation of the natural world. After ruling out her initial inclination to follow a career in law, Rodriguez changed her path following her travels around Asia, where her eyes were opened to the effects of plastic pollution.


“I fell in love with an amazing continent, but it was sadly covered in plastic,” said Rodriguez. “Everywhere you went there were used plastic bottles and bags littering public spaces, plastic fragments on the beaches – this was my wake-up call.”


Rodriguez decided to focus all her efforts on designing a product that would help reduce the plastic mountain. Struggling to find a shopping bag that was strong enough to fit her grocery shopping and belongings, as well as one that looked good, the idea for Kind Bag was born.


“There’s a horrifying amount of plastic waste floating in the world’s oceans,” said Rodriguez. “If we continue as we are, scientists predict there will be more plastic in the sea than fish by 2050.


“These disheartening facts made me want to take on the plastic soup and do something about reducing single-use plastic. Kind Bag gives plastic bottles a sustainable makeover.”


Kind Bag is looking to recycle over 2 million bottles in its first year of trading; six for every medium bag and four for every Mini bag.


TRBusiness 'TR Talent Pool Profile' series: Joanne Willey, DF&TR executive

In the second edition of the new ‘TR Talent Pool Profile’ series, TRBusiness speaks to...


Duty free return looms as UK and EU agree Brexit deal on Christmas Eve

Great Britain and the European Union have announced a post-Brexit trade agreement just seven...


[UPDATED] Guus Jonge Poerink is new B&S MD for retail; Wiggers to move on

Global consumer goods distributor B&S Group has announced the appointment of Guus Jonge...

image description

In the Magazine

Download the TRBusiness App from the iTunes store or view the latest issue online now.

E-mail this link to a friend

  • aptra
  • asutil
  • dfwc
  • etrc
  • fdfa afht
  • iaadfs
  • media
  • twfa
  • women in travel